What's Happening?
Frank Pepe Pizzeria Napoletana, a renowned establishment known for its New Haven-style pizza, has announced a new variation of its Original Tomato Pie called 'Frank’s Way'. This winter special, available from December 15 through February 2026, adds garlic
to the traditional recipe of crushed Italian tomatoes, grated Pecorino Romano, and olive oil. Customers can further customize their pies with additional toppings like black pepper, oregano, or anchovies. The introduction of this pie coincides with the pizzeria's 100th anniversary, celebrating its legacy of coal-fired pizzas made with high-quality ingredients imported from Italy. Frank Pepe Pizzeria Napoletana has expanded from its original location on Wooster Street to 17 locations across several states, earning multiple accolades for its pizza.
Why It's Important?
The introduction of the 'Frank’s Way' pie highlights Frank Pepe Pizzeria Napoletana's commitment to innovation while honoring its culinary heritage. This move not only celebrates the pizzeria's centennial but also reinforces its reputation in the competitive pizza industry. By offering a new product that pays homage to its origins, the pizzeria strengthens its brand identity and customer loyalty. The expansion of its menu with a special offering can attract both new and returning customers, potentially increasing sales during the winter months. This strategy underscores the importance of balancing tradition with innovation in the food industry to maintain relevance and appeal.
