What's Happening?
SBS, an Australian hybrid-funded public service broadcaster, has launched a comprehensive three-year initiative to upgrade its networking infrastructure, which is crucial for its broadcasting operations. The broadcaster is transitioning to a new media IP foundation built on Cisco technology, which will serve as the backbone for data transmission. This overhaul involves migrating all video and audio production systems to the new network, aiming to improve picture quality and connectivity while reducing power consumption. The project includes a detailed planning and testing phase to ensure a seamless transition without affecting audiences. The new network architecture will utilize Cisco Catalyst 6000 and Cisco Nexus 9000 switching families, along with VXLAN for network virtualization, and will be managed through Cisco's DCNM platform.
Why It's Important?
This significant upgrade by SBS is poised to enhance the efficiency and quality of its broadcasting services. By adopting a media IP network, SBS can transport audio, video, and metadata as data packets using standard internet protocols, moving away from traditional dedicated cabling systems. This transition not only promises better picture quality and connectivity but also aligns with sustainability goals by reducing power consumption. The move reflects a broader industry trend towards digital transformation and modernization of broadcasting infrastructure, which could set a precedent for other broadcasters aiming to improve operational efficiency and service delivery.
What's Next?
As SBS progresses with this infrastructure overhaul, the focus will be on the successful migration of major systems to the new network. The broadcaster will continue to emphasize robust planning and testing to mitigate any potential disruptions to its services. The industry will be watching closely to see how this transition impacts SBS's operational capabilities and audience experience. Additionally, the skills and expertise required to manage such advanced networking solutions may lead to increased demand for specialized training and workforce development in the broadcasting sector.
