What's Happening?
Dumbo Market, a popular gourmet grocery store originally based in Brooklyn, New York, is set to open its first New Jersey location in Hoboken's Southend Lofts. The market has signed a lease for a 12,700-square-foot space within the newly renovated 19th-century
factory building at 38 Jackson St. The Southend Lofts, which include 110 condominium homes and 50,000 square feet of commercial space, will host the market in its ground-level retail area. The Dumbo Market, operated by Asad Mujalli and his five brothers, aims to offer a personalized shopping experience reminiscent of traditional mom-and-pop stores. The store will feature a variety of products, including cheeses, fresh organic produce, hot foods prepared by an onsite chef, salads, sushi, flowers, and a full-service liquor store. The market is expected to begin operations in the fall of 2026.
Why It's Important?
The expansion of Dumbo Market into New Jersey signifies a growing trend of urban gourmet markets extending their reach beyond their original locations. This move not only brings a new shopping experience to Hoboken residents but also contributes to the revitalization of the Southend Lofts area, a historic site with a rich industrial past. The presence of such a market can enhance the local economy by attracting more visitors and potential residents to the area, thereby increasing foot traffic and supporting other local businesses. Additionally, the market's focus on personalized customer service and high-quality products aligns with consumer trends favoring unique and artisanal shopping experiences.
What's Next?
As Dumbo Market prepares to open in Hoboken, the focus will likely be on finalizing the store's setup and ensuring a smooth launch in fall 2026. The market's entry into New Jersey could prompt other gourmet and specialty stores to consider similar expansions, potentially leading to increased competition and diversity in the local retail landscape. Stakeholders, including local businesses and residents, may anticipate the economic and social benefits that such a development could bring to the community.












