What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, is recognized for its timeless and seasonless essentials that elevate everyday style. The brand's pieces are favored by fashion insiders for their soft textures, modern silhouettes, and comfort without compromising style. Éterne's collection includes easy tanks, tees, and soft sweaters designed for layering, offering a cozy and elevated fall palette with tones of charcoal, cream, and oxblood.
Why It's Important?
Éterne's focus on timeless essentials reflects a shift in consumer preferences towards sustainable and versatile fashion. By offering pieces that can be mixed and matched, the brand caters to consumers seeking practical yet stylish options for their wardrobe. This approach aligns with broader industry trends towards minimalism and quality, appealing to consumers who value longevity and adaptability in their clothing choices.
