What's Happening?
Erewhon, an upscale grocery chain, has quietly removed Hailey Bieber's name from its $20 Strawberry Glaze Skin Smoothie. Originally launched in June 2022, the smoothie became a symbol of Los Angeles' health
and beauty culture. Despite its initial limited-time offer, the smoothie remained popular and contributed to Erewhon's reputation as a tourist destination. The removal of Bieber's name from the menu item has sparked curiosity, though Erewhon and Bieber's representatives have not commented on the change.
Why It's Important?
The removal of Hailey Bieber's name from the smoothie reflects the complexities of celebrity endorsements and their impact on consumer products. Erewhon's decision may influence how brands manage celebrity partnerships, especially in the health and beauty sector. The smoothie, which became a cultural phenomenon, highlights the power of celebrity influence in driving product popularity and shaping consumer trends. This development may affect Erewhon's brand identity and its relationship with celebrity collaborators.
