Awake Window Door Co. Implements Second-Chance Hiring Model, Achieves Significant Growth

What's Happening?

Awake Window & Door Co., a luxury glass window and door manufacturer based in Gilbert, Arizona, has adopted a unique hiring model that employs a significant number of formerly incarcerated individuals. Under the leadership of President Scott Gates, the company has seen substantial growth, with sales projected to exceed $30 million in 2025, up from just under $200,000 in 2021. Gates emphasizes the company's mission to focus on the potential and future of individuals rather than their past mistakes, which has allowed Awake to tap into a pool of untapped talent. This approach has not only provided employment opportunities to those re-entering society but has also become a competitive advantage for the company.

Why It's Important?

Awake Window & Door Co.'s hiring model addresses the issue of mass incarceration and high recidivism rates by providing employment opportunities to formerly incarcerated individuals. This approach not only helps reduce recidivism by offering stable jobs but also demonstrates a successful business strategy that other companies might consider adopting. By focusing on the potential of individuals, Awake has managed to build a loyal and motivated workforce, which contributes to its rapid growth and success in the luxury housing market. The company's model highlights the benefits of second-chance hiring, both morally and strategically, and could inspire other businesses to follow suit.

What's Next?

Awake Window & Door Co. plans to continue expanding its product offerings, including triple-pane solutions for rigorous winter weather, while maintaining its commitment to second-chance hiring. The company is also launching 'Awake Gadflies,' a series of communication channels to educate other businesses on the benefits and best practices of second-chance employment. This initiative aims to encourage more companies to adopt similar hiring models, potentially leading to broader societal changes in employment practices for formerly incarcerated individuals.