What's Happening?
Inside Travel Group has announced plans to enhance its trade training and incentive programs as part of its strategy to expand its destination portfolio and increase family sales. The company, known for its tours in Japan, launched its first tours in India
and plans to add more destinations next year. Co-founders Simon King and Alastair Donnelly emphasized the importance of trade in their growing business and the need to showcase the value of all their destinations. The company aims to increase the number of family customers by at least 25% and has identified five lesser-visited locations in Japan for its 'undertourism strategy.' This strategy aims to disperse tourists across Japan and other core Asia destinations, doubling room nights in these areas.
Why It's Important?
The expansion of trade training and incentive programs by Inside Travel Group is crucial for diversifying its offerings and attracting more family travelers. By focusing on lesser-visited destinations, the company is addressing the growing demand for unique and authentic travel experiences. This strategy not only benefits the company by increasing its market share but also supports local economies by dispersing tourists to less frequented areas. The emphasis on family travel reflects broader industry trends towards personalized and meaningful travel experiences. As the travel industry continues to recover from the pandemic, initiatives like these are vital for sustaining growth and adapting to changing consumer preferences.
What's Next?
Inside Travel Group plans to continue expanding its destination portfolio and enhancing its trade training programs. The company will roll out its 'undertourism strategy' to other core Asia destinations next year, aiming to double room nights in these areas by 2026. The focus on family travel will remain central, with efforts to increase family customer growth outstripping the rest of the business. The company will also bring back its Agent Insider Programme incentive with a new prize, encouraging trade partners to book tours across Asia. As the company continues to innovate and adapt to market demands, it is likely to see increased engagement from trade partners and a broader customer base.
Beyond the Headlines
Inside Travel Group's focus on lesser-visited destinations and family travel highlights a shift towards sustainable tourism practices. By promoting 'undertourism,' the company is contributing to the dispersion of tourists, reducing the pressure on popular destinations and supporting local communities. This approach aligns with global trends towards responsible and ethical tourism, emphasizing the importance of cultural exchange and local immersion. The company's efforts to enhance trade training and incentives also reflect a commitment to building strong partnerships with trade partners, ensuring they are equipped to offer diverse and enriching travel experiences to their customers.
