What's Happening?
The Future Is Vertical conference in Seoul, organized by Crisp, focused on the rise of microdramas and short form media. Industry leaders discussed the impact of games and web novels on short form drama,
emphasizing the cost-effectiveness and rapid production timelines compared to traditional media. The conference highlighted the global potential of microdramas, with markets like India and Indonesia showing significant growth. Attendees explored the creative opportunities in short form media, including new formats and genres, and the role of AI in reducing production costs.
Why It's Important?
The conference underscores the growing importance of short form media in the entertainment industry, as it offers a cost-effective and flexible alternative to traditional formats. The rapid production and lower costs associated with microdramas make them appealing to content creators and platforms looking to engage audiences quickly. The global expansion of short form media presents opportunities for new markets and diverse storytelling, potentially reshaping the industry. The integration of AI in production processes could further enhance efficiency and creativity, driving innovation in content creation.
