What's Happening?
Fluminense has launched its new third kit for the 2025 season, featuring a design that pays homage to its Rio de Janeiro roots. The kit includes a maroon shirt with gold detailing, including a gold line on the collar and gold Umbro logos on the sleeves.
The back of the shirt carries the message 'we are from Rio de Janeiro,' reinforcing the team's connection to its home city. The kit will debut in a match against Juventude at the Maracanã Stadium for the Brazilian Championship. This release marks the last outfield kit by Umbro for the season, with Puma expected to be the next supplier.
Why It's Important?
The unveiling of Fluminense's new kit is significant as it strengthens the team's identity and connection to Rio de Janeiro, potentially boosting fan engagement and support. The design elements, such as the tribute to Sugarloaf Mountain, highlight the cultural significance of the team within the city. This move could enhance the team's brand and marketability, attracting more sponsorships and partnerships. The transition to Puma as the next supplier also indicates a strategic shift that could impact the team's merchandise and branding strategies.
