What's Happening?
As Generation X members approach their 60s, financial advisors are highlighting the need for proactive planning for long-term care. Despite contributing to retirement plans and supporting families, many Gen Xers have not financially prepared for potential
long-term care needs. According to Northwestern Mutual's 2025 Planning & Progress Study, while 61% of Americans expect to need long-term care, only 35% of Gen Xers have made financial preparations. Advisors emphasize the importance of integrating long-term care planning into overall financial strategies to avoid jeopardizing retirement plans. Many Gen Xers are currently experiencing the strain of caregiving for aging parents, which underscores the need for early planning.
Why It's Important?
The lack of preparation for long-term care among Gen Xers could lead to significant financial strain, affecting retirement plans and family dynamics. Without a funding strategy, individuals may face difficult trade-offs, such as tapping into retirement accounts or relying on family support. Advisors can play a crucial role in ensuring these decisions are made proactively. The preference for receiving care at home may not be financially feasible without proper planning, as in-home support and medical assistance can be costly. Addressing long-term care as a planning imperative rather than just an insurance product can help clients secure their future and maintain control over their care options.
What's Next?
Financial advisors are encouraged to initiate conversations about long-term care planning with clients, especially during Long-Term Care Awareness Month. By discussing potential care scenarios and funding strategies early, advisors can help clients make informed decisions and alleviate concerns. Effective strategies may include traditional long-term care insurance, hybrid life insurance with LTC benefits, and self-funding through tax-efficient methods. These discussions can build trust and demonstrate a commitment to planning for real-life scenarios that impact families deeply.
Beyond the Headlines
The focus on long-term care planning highlights broader societal issues, such as the increasing caregiving responsibilities faced by Gen Xers. As more individuals become caregivers, the financial and emotional strain can affect their own retirement plans and quality of life. Advisors have the opportunity to address these challenges by integrating long-term care planning into financial strategies, ensuring clients can age on their terms and maintain independence.












