What's Happening?
Meta has launched a new game called 'Super Strike', a first-party shooter within Horizon Worlds, which is available on mobile and web platforms but not in VR. Developed by Ouro Interactive, the game marks a strategic shift for Meta's Reality Labs, moving beyond a focus on XR to compete with platforms like Roblox and Fortnite. This expansion follows Meta's efforts to make Horizon Worlds accessible on mobile and web, and the company has invested significantly in fostering third-party content creation, awarding $2 million in competitions this year.
Why It's Important?
This development signifies Meta's broader strategy to diversify its gaming offerings beyond VR, potentially increasing its user base by tapping into the mobile gaming market. By competing with established platforms like Roblox and Fortnite, Meta aims to capture a share of the lucrative mobile gaming industry. This move could also influence the company's future content funding decisions, especially in light of declining Quest headset sales. The success of this strategy could redefine Meta's position in the gaming industry and impact its financial performance.
What's Next?
Meta's continued investment in both VR and non-VR gaming suggests a dual approach to capturing diverse gaming audiences. The company plans to release more high-profile VR titles, such as 'Deadpool VR', in collaboration with Marvel Games. The success of 'Super Strike' and other non-VR initiatives will likely influence Meta's future content strategies and its ability to compete with major gaming platforms.
