What is the story about?
What's Happening?
The global platinum jewellery market has experienced growth in key regions during the second quarter of 2025, as reported by Platinum Guild International (PGI). The surge in gold prices has led consumers to find greater value in platinum, prompting retailers to increase their focus on platinum jewellery. Significant growth was noted in China, with a 151% year-on-year increase in fabrication. PGI has been actively supporting retailers through collaborations and promotions to enhance platinum's appeal. Despite economic challenges, platinum jewellery sales have shown resilience, with notable growth in India and the United Arab Emirates.
Why It's Important?
The expansion of the platinum jewellery market highlights a shift in consumer preferences driven by the rising cost of gold. This trend is significant for the jewellery industry as it adapts to changing economic conditions and consumer demands. The increased focus on platinum offers opportunities for retailers to diversify their offerings and capitalize on the metal's unique appeal. The growth in platinum jewellery sales also underscores the importance of strategic marketing and partnerships in navigating market volatility. As gold prices continue to rise, the demand for platinum is likely to strengthen, impacting global jewellery markets.
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