What's Happening?
AT&T has launched a new marketing campaign titled 'Wake Up with CrAIg,' featuring comedian Craig Robinson. The campaign aims to promote AT&T Business's internet services to small business owners. It includes a series of advertisements where Robinson, along with former cast members of 'The Office,' embarks on a fictional small business journey involving an AI alarm clock powered by AT&T's internet. The campaign is designed to highlight the security and reliability of AT&T's services, coinciding with Cybersecurity Awareness Month. The ads will be distributed across various platforms, including TV and digital media.
Why It's Important?
This campaign is part of AT&T's strategy to expand its market reach beyond large corporations to include small businesses. By leveraging popular culture and humor, AT&T aims to engage small business owners and demonstrate the value of its internet services in enhancing business operations. The focus on cybersecurity is particularly relevant as small businesses increasingly face digital threats. The campaign's success could influence AT&T's brand perception and customer base, potentially leading to increased adoption of its services among small businesses seeking reliable and secure internet solutions.
