What's Happening?
Liverpool FC has been recognized with the 'Communications Initiative of the Year' award at the 2025 edie Net Zero Awards for its sustainability strategy, The Red Way. The club's communications team was honored for effectively promoting climate action
through innovative campaigns that resonate with fans. The Red Way has significantly increased awareness among fans, with 34% now aware of the strategy, up from 13% in the previous season. The club partnered with AXA and Fondation Tara Ocean for World Earth Day to highlight ocean sustainability, involving players like Mohamed Salah and Dominik Szoboszlai in climate-themed activities.
Why It's Important?
The recognition of Liverpool FC's sustainability efforts underscores the growing importance of environmental responsibility in sports. By leveraging its global influence, the club is setting a precedent for other sports organizations to engage in meaningful climate action. This award highlights the role of sports in driving public awareness and action towards sustainability, potentially influencing other clubs and industries to adopt similar strategies. The increase in fan awareness suggests a successful model for engaging audiences in environmental issues, which could lead to broader societal impacts.
