What's Happening?
Willis, part of WTW, has introduced a specialty bloodstock insurance solution in partnership with Equine MediRecord, a leading SaaS platform in equine digital health software. This solution aims to make bloodstock insurance more accessible and efficient for horse owners and trainers in the UK. Equine MediRecord, known for simplifying compliance with animal welfare and anti-doping regulations, is the first software system approved by equine regulatory bodies. The partnership includes Markel, a global specialty insurer, utilizing Willis' low-code technology platform to distribute a bloodstock mortality and theft product embedded within Equine MediRecord.
Why It's Important?
The launch of this bloodstock insurance solution represents a strategic innovation in the equine industry, offering improved accessibility and efficiency for insurance purchasing. By embedding insurance within a digital health platform, Willis enhances customer experiences and loyalty, providing a convenient and streamlined process for horse owners. This initiative reflects the growing trend of integrating insurance with vertical SaaS platforms, highlighting the importance of digital solutions in modernizing traditional industries. The partnership with Equine MediRecord and Markel underscores Willis' commitment to delivering specialized products in the equine sector.
