What's Happening?
The Victoria's Secret Fashion Show is making a comeback in 2025 after a hiatus since 2019 due to controversies surrounding inclusivity and outdated marketing strategies. The show is set to broadcast live from Brooklyn's Steiner Studios in New York, featuring
a diverse lineup of models and performers. Hosts for the pink carpet pre-show include stylist Law Roach and fashion journalist Zanna Rassi. The event promises a blend of returning favorites and new faces, including models like Adriana Lima, Anok Yai, and Ashley Graham, as well as Angel Reese, the first professional athlete to walk in the show.
Why It's Important?
The return of the Victoria's Secret Fashion Show marks a significant shift in the brand's approach to inclusivity and representation. By featuring a diverse array of models and hosts, the show aims to address past criticisms and appeal to a broader audience. This move reflects wider industry trends towards diversity and body positivity, potentially influencing other fashion brands to adopt similar practices. The inclusion of a professional athlete like Angel Reese highlights the evolving definition of beauty and talent in the fashion world.
What's Next?
As the Victoria's Secret Fashion Show resumes, it will be crucial to observe audience reactions and viewership numbers, which will indicate the success of the brand's rebranding efforts. The fashion industry may see increased pressure to prioritize inclusivity and diversity in future events. Stakeholders, including fashion brands and media outlets, will likely monitor the show's impact on public perception and sales, potentially leading to further changes in marketing strategies and model selection.
Beyond the Headlines
The revival of the Victoria's Secret Fashion Show could have long-term implications for the fashion industry, challenging traditional beauty standards and promoting a more inclusive representation of women. This shift may inspire cultural changes, encouraging consumers to demand greater diversity and authenticity from brands. The event also highlights the growing influence of social media and public opinion in shaping industry practices.
