What's Happening?
Inside Travel Group is enhancing its trade training and incentive programs to expand its destination portfolio and increase family sales. The company plans to launch tours in new destinations, adding to its existing
offerings. Co-founders Simon King and Alastair Donnelly emphasize the importance of trade partnerships and aim to deliver more training to facilitate bookings across Asia. The company is also focusing on increasing family customer numbers and implementing an 'undertourism strategy' to promote lesser-visited destinations in Japan and other core Asia locations.
Why It's Important?
The expansion of Inside Travel Group's programs reflects a strategic move to diversify its offerings and cater to a broader market. By focusing on lesser-visited destinations, the company aims to balance tourist distribution and reduce the impact of overtourism. The emphasis on family travel highlights a growing trend in the industry, where travelers seek meaningful experiences that foster deeper connections. This approach not only supports sustainable tourism but also enhances the company's competitive edge in the travel market.
