What is the story about?
What's Happening?
Bose is celebrating eBay's 30th anniversary by offering significant discounts on its Smart Ultra Dolby Atmos Soundbar and other audio products. The soundbar, originally priced at $1,000, is available for $479.20 with a special coupon code 'HAPPY30TH'. This offer includes free delivery and a two-year warranty. The Smart Ultra Soundbar features a 5.1.2 channel array with nine speakers, including upward-firing dipole speakers for spatial audio. It incorporates Bose's TrueSpace technology for a 3-dimensional soundscape and supports various wireless protocols such as Apple AirPlay 2, Chromecast, and Bluetooth. The sale also includes discounts on Bose's certified refurbished headphones, earbuds, and portable speakers.
Why It's Important?
This sale provides consumers with an opportunity to purchase high-quality audio equipment at reduced prices, making advanced sound technology more accessible. The inclusion of Dolby Atmos and TrueSpace technology in the Smart Ultra Soundbar enhances home theater experiences, appealing to audiophiles and tech enthusiasts. The sale also highlights the growing trend of integrating AI features in audio devices, such as the 'A.I. Dialogue Mode', which balances voice and surround sound. This could influence future product designs and consumer expectations in the audio industry.
What's Next?
The sale is set to end on September 5, prompting consumers to act quickly to take advantage of the discounts. As the anniversary sale progresses, other retailers like Amazon and Best Buy are also offering competitive deals on audio equipment, potentially leading to increased consumer spending during the Labor Day period. Bose's strategy of offering refurbished products with warranties may encourage more consumers to consider refurbished options, impacting future sales strategies.
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