What's Happening?
Phlur, a fragrance brand known for its cruelty-free and vegan products, has gained significant attention on TikTok, particularly after being acquired by content creator Chriselle Lim. The brand's perfumes, such as the viral 'Missing Person,' are celebrated for their unique scents and stories. Phlur's collection includes fragrances with notes like cassis leaves and plum nectar, appealing to consumers seeking both aesthetic and olfactory experiences. The brand's popularity is further boosted by its presence on social media platforms.
Why It's Important?
Phlur's rise in popularity highlights the growing consumer demand for ethical and sustainable beauty products. As more consumers prioritize cruelty-free and vegan options, brands like Phlur are well-positioned to capture this market segment. The influence of social media, particularly platforms like TikTok, plays a crucial role in shaping consumer preferences and driving sales. This trend underscores the importance for beauty brands to engage with digital audiences and align their products with ethical values.
