What's Happening?
PepsiCo, Inc. has announced the launch of a new snack line called Simply NKD, which reinvents classic Doritos and Cheetos flavors without artificial colors, dyes, or flavors. The Simply NKD line includes Doritos Simply NKD Nacho Cheese, Doritos Simply NKD Cool
Ranch, Cheetos Simply NKD Puffs, and Cheetos Flamin’ Hot. Hernán Tantardini, chief marketing officer of PepsiCo Foods US, stated that the new line aims to deliver the bold flavors fans love, reimagined without any artificial additives. The snacks are available for pre-order and will be in stores starting in December.
Why It's Important?
The launch of Simply NKD reflects a growing consumer demand for cleaner labels and products free from artificial ingredients. This move by PepsiCo could influence other major food companies to follow suit, potentially leading to a broader industry shift towards more natural products. The initiative may also strengthen PepsiCo's market position by appealing to health-conscious consumers, thereby increasing its competitive edge in the snack industry.
