What's Happening?
In celebration of the upcoming 30th anniversary of the Tomb Raider franchise, a significant sale is underway on Steam, offering all 12 mainline Tomb Raider games for under $45. The sale, which began on September 15, 2025, includes discounts on various titles such as the 2013 reboot, Rise of the Tomb Raider, and Shadow of the Tomb Raider. Additionally, remastered bundles and spin-off games like Lara Croft GO are available at reduced prices. This sale provides an opportunity for both new and returning players to experience the series at a fraction of the usual cost.
Why It's Important?
This sale is a strategic move to reinvigorate interest in the Tomb Raider series, especially as the franchise approaches a milestone anniversary. By offering significant discounts, the sale may attract new players and encourage existing fans to complete their collections. The affordability of the games could lead to increased engagement and discussion within the gaming community, potentially boosting the franchise's visibility. This could also serve as a precursor to future announcements regarding new developments in the series.
What's Next?
The sale will continue for two weeks, providing ample time for gamers to take advantage of the discounts. As the franchise's 30th anniversary approaches, fans may anticipate further announcements or celebrations, possibly including new game releases or updates on the previously announced Amazon-published game. The success of this sale could influence future marketing strategies for the franchise.