What's Happening?
Kirsten Ovstaas, Director of Marketing & Growth for Re:BC, is set to present at the IMPACT National summit in Victoria, British Columbia. The summit, which focuses on sustainability in global travel and
tourism, will feature Ovstaas's presentation titled 'Dose of Innovation: Re:BC App & Beyond.' This presentation will highlight how Re:BC's digital platform connects travelers with responsible tourism opportunities, addressing the challenge of high demand but difficult discovery for responsible travel. The Re:BC platform offers educational modules, verified local business listings, and voluntourism experiences, aiming to empower destination marketing organizations with strategic analytics. The platform has seen significant growth, partnering with six communities in British Columbia to promote regenerative tourism practices.
Why It's Important?
The presentation at IMPACT National underscores the growing importance of sustainable tourism practices. As consumer demand for responsible travel increases, platforms like Re:BC play a crucial role in facilitating access to such opportunities. This initiative not only supports environmental conservation but also promotes cultural diversity and economic sustainability. By providing tools and resources for destination marketing organizations, Re:BC helps align tourism practices with regenerative values, potentially influencing broader industry standards. The success of such platforms could lead to more widespread adoption of sustainable tourism practices, benefiting local communities and ecosystems.
What's Next?
Following the presentation, Re:BC aims to expand its partnerships beyond the current six communities in British Columbia. The platform plans to enhance its infrastructure and outreach efforts to connect with more regions and demographics, both nationally and internationally. This expansion could lead to increased collaboration among destination marketing organizations, fostering a more unified approach to regenerative tourism. The outcomes of the IMPACT National summit may also influence future policy and industry practices, encouraging more stakeholders to adopt sustainable tourism models.
Beyond the Headlines
The Re:BC initiative highlights a shift towards more mindful travel practices, reflecting broader societal trends towards sustainability. This movement not only addresses environmental concerns but also promotes social and cultural engagement, offering travelers a more immersive and meaningful experience. The platform's focus on education and community involvement could inspire similar initiatives globally, contributing to a more sustainable tourism industry. Additionally, the collaboration between technology and tourism exemplified by Re:BC may pave the way for innovative solutions in other sectors.
