What's Happening?
The Jacksonville Jaguars are preparing to face the Los Angeles Rams at Wembley Stadium in London on October 19, 2025. Both teams currently hold a 4-2 record. The Jaguars have expressed interest in extending
their contract with Wembley Stadium beyond the current game, aiming to play one game annually even after the completion of their new stadium in 2028. This game marks a significant event as the Jaguars have a deal with the city of Jacksonville allowing them to play five more home games internationally during stadium construction, with a maximum of three in 2027.
Why It's Important?
The Jaguars' interest in extending their contract with Wembley Stadium highlights the team's commitment to maintaining an international presence, which could enhance their global fan base and brand recognition. Playing games in London offers the Jaguars a unique opportunity to tap into the European market, potentially increasing merchandise sales and sponsorship deals. This move could also influence other NFL teams to consider international games as a strategy for growth. The decision to continue playing at Wembley even after the new stadium is completed reflects the Jaguars' strategic approach to expanding their reach beyond the U.S.
What's Next?
The Jaguars will need to negotiate terms for extending their contract with Wembley Stadium. This could involve discussions with the NFL and other stakeholders to ensure the logistics and financial aspects align with their long-term goals. The outcome of these negotiations could set a precedent for other teams considering international games. Additionally, the Jaguars will focus on their upcoming game against the Rams, which could impact their standing in the league and influence their future international game strategies.
Beyond the Headlines
The Jaguars' decision to play internationally raises questions about the impact on local fans and the Jacksonville community. While international games can boost global recognition, they may also affect local attendance and fan engagement. Balancing international expansion with local loyalty will be crucial for the Jaguars as they navigate these changes.