X Rebrands Verified Organizations with New Premium Tiers for Businesses and Governments

What's Happening?

X has announced a rebranding of its Verified Organizations subscription service, splitting it into two distinct offerings: Premium Business and Premium Organizations. Premium Business is designed to help companies grow on the platform by providing a gold checkmark, affiliate badges, and advanced impersonation defense tools. It offers three tiers: Basic, Full Access, and Enterprise, with prices starting at $200 per month. Premium Organizations, intended for governments and multilateral organizations, features a grey checkmark and costs $1,000 per month. For a limited time, users can receive advertising credits equal to their subscription cost.

Why It's Important?

The rebranding and introduction of new tiers by X aim to boost revenue amidst challenges in its advertising business. By offering tailored services to businesses and governments, X seeks to enhance credibility and visibility for organizations on its platform. This move could attract more businesses looking for robust online presence tools, potentially increasing X's market share in the competitive social media landscape. The initiative reflects a strategic shift to diversify income streams and strengthen its position as a key player in digital communication.

What's Next?

X plans to introduce priority handles and a marketplace for acquiring high-value handles, enhancing the appeal of its Premium Business offering. As organizations explore these new features, X may see increased engagement and subscription uptake. The company is likely to continue refining its services to meet the evolving needs of businesses and governments, potentially leading to further innovations in its platform capabilities.

Beyond the Headlines

The introduction of advanced impersonation defense tools and faster human support highlights X's commitment to security and user experience. These features could set a new standard for social media platforms, emphasizing the importance of trust and reliability in digital interactions.