What's Happening?
DraftKings has introduced a new promotion for the 2025-26 NBA season, offering new users $300 in bonus bets and three months of NBA League Pass. To qualify, users must place a $5 bet with odds of -500 or longer. The promotion coincides with the NBA season kickoff
on October 21, featuring key matchups like the Thunder vs. Rockets and Lakers vs. Warriors. The offer is available in multiple states and includes a promo code for NBA League Pass, which provides access to out-of-market games.
Why It's Important?
This promotion is a strategic move by DraftKings to attract new users and increase engagement with the NBA. By offering NBA League Pass, DraftKings enhances the viewing experience for basketball fans, potentially increasing the league's audience. The $300 bonus bets provide an incentive for users to explore various sports betting options, which could lead to increased betting activity and revenue for DraftKings. The promotion also highlights the competitive landscape of sports betting platforms seeking to expand their user base.
What's Next?
As the NBA season progresses, DraftKings will likely assess the impact of this promotion on user acquisition and engagement. The company may consider similar promotions for other sports leagues to maintain user interest. Users have until November 23, 2025, to use the promo code for NBA League Pass, which could lead to sustained viewership throughout the season.
