What's Happening?
The Bank of America Winter Village at Bryant Park has officially opened for its 24th season, offering New York City residents and visitors a festive holiday experience. The village features the city's
largest free-admission ice-skating rink, a rinkside food hall and bar, and an open-air holiday market with over 180 vendors. The ice rink, spanning 17,000 square feet, is open daily and offers skate rentals, lessons, and free performances. The Lodge, a cozy rinkside area, provides festive cocktails and bites, with indoor and outdoor seating available. The holiday market, hosted by Urbanspace, will run through January 4, 2026, featuring a variety of merchants, including newcomers and returning favorites. Additionally, Bank of America's Small Business Spotlight program will highlight four NYC-based entrepreneurs, offering them rent-free booths to sell their products.
Why It's Important?
The Winter Village at Bryant Park is a significant cultural and economic event for New York City, drawing both locals and tourists to Midtown. It provides a boost to small businesses, particularly through the Small Business Spotlight program, which supports local entrepreneurs by offering them a platform to reach a wider audience. The event also contributes to the city's holiday economy, attracting visitors who spend on shopping, dining, and entertainment. The free-admission ice-skating rink makes the event accessible to a broad audience, promoting community engagement and holiday spirit. The Winter Village is a key attraction that enhances New York City's reputation as a vibrant holiday destination.
What's Next?
As the season progresses, the Winter Village will introduce additional attractions, such as private heated igloos for gatherings and bumper cars. 'Santa's Corner' will also be a feature, adding to the festive atmosphere. The holiday market will continue to evolve, with different small businesses being highlighted throughout the season. The event is expected to draw large crowds, and organizers will likely focus on maintaining a safe and enjoyable experience for all visitors. The success of the Winter Village could influence future holiday events in the city, encouraging similar initiatives that support local businesses and community engagement.
