What's Happening?
A study conducted by Radical Storage analyzed over 71,000 Google reviews from late 2024 to November 2025, focusing on cleanliness-related terms. The study identified Las Vegas, along with Budapest and Rome, as among the dirtiest tourist cities. The research
highlights the challenges faced by major tourist destinations in maintaining cleanliness amidst high visitor numbers. The findings suggest that even iconic locations struggle with waste management and cleanliness when overwhelmed by tourists.
Why It's Important?
The study's findings are important as they highlight the environmental and logistical challenges faced by popular tourist destinations. The perception of cleanliness can significantly impact a city's reputation and attractiveness to tourists, potentially affecting local economies reliant on tourism. The results may prompt city officials and tourism boards to invest in better waste management and cleaning services to improve visitor experiences and maintain the cities' appeal. Additionally, the study raises awareness about the environmental impact of tourism and the need for sustainable practices.
