What's Happening?
Julia Roberts made a notable appearance at the Venice International Film Festival, showcasing a new design from Dario Vitale for Versace. At the 'After the Hunt' photo call, Roberts wore a business casual ensemble featuring a blazer and jeans, complemented by woven leather shoes. These shoes, named the Vienna 95 style, are characterized by an open strappy design at the back and a pointed toe at the front, with a woven vamp. This appearance marks a preview of Vitale's creative direction at Versace, following his appointment as chief creative officer on April 1, 2025. Vitale, who previously worked at Miu Miu, took over from Donatella Versace, who has transitioned to the role of chief brand ambassador.
Why It's Important?
The debut of Dario Vitale's designs for Versace is significant as it marks a new era for the iconic fashion house. With Donatella Versace stepping down from her long-held position, Vitale's vision will shape the brand's future collections and influence fashion trends. Julia Roberts' endorsement of these designs at a high-profile event like the Venice Film Festival provides substantial visibility and could impact consumer interest and sales. The woven leather shoe trend, highlighted by Roberts' choice, is gaining traction in the footwear industry, indicating a potential shift in consumer preferences towards more textured and intricate designs.
What's Next?
Vitale's first full collection for Versace is set to be unveiled on September 26, 2025, during Milan Fashion Week. Unlike traditional runway shows, this collection will be presented through an intimate event, suggesting a strategic shift in how the brand engages with its audience. This approach may influence other fashion houses to reconsider their presentation methods, especially in a post-pandemic world where digital and intimate showcases are becoming more prevalent. The fashion industry will be closely watching to see how Vitale's vision aligns with Versace's legacy and how it resonates with both critics and consumers.
