What's Happening?
Kylie Jenner, known for her role in the Kardashian family and as the founder of Kylie Cosmetics, has ventured into the music industry. She recently collaborated with the Los Angeles duo Terror Jr. on a song titled 'Fourth Strike,' where she is credited
as King Kylie. In a Q&A video shared on YouTube, Jenner expressed her long-standing desire to pursue a career in music, a dream she has had since childhood. Despite her initial nervousness, Jenner found the recording process enjoyable and hinted at the possibility of releasing more music in the future. This musical endeavor coincides with the return of her 'King Kylie' persona, which is also being used to promote a new Kylie Cosmetics makeup collection.
Why It's Important?
Kylie Jenner's entry into the music industry marks a significant expansion of her personal brand, which could influence her existing business ventures, particularly Kylie Cosmetics. By leveraging her substantial social media following and celebrity status, Jenner has the potential to reach a wide audience, potentially impacting music sales and streaming numbers. Her involvement in music could also inspire other celebrities to explore similar cross-industry ventures, further blurring the lines between different entertainment sectors. Additionally, this move could lead to collaborations with other artists, expanding her influence and presence in the music industry.
