What's Happening?
Flour & Olive, a company based in Kirkland, WA, has announced that its Ginger Olive Oil Cake Mix has been selected as a finalist for the Specialty Food Association's 2026 sofi Awards. This recognition
is part of an annual event that honors excellence and innovation in the specialty food industry. The Ginger Olive Oil Cake Mix was chosen from over 1,200 entries, evaluated by a panel of specialty food buyers through a blind tasting process. The products were judged on various criteria including flavor, appearance, texture, aroma, ingredient quality, and innovation. The winners of the sofi Awards will be announced at the Specialty Food Association's Winter FancyFaire trade show in January 2026.
Why It's Important?
Being named a finalist in the sofi Awards is a significant achievement for Flour & Olive, highlighting the company's dedication to quality and innovation in the specialty food sector. This recognition not only enhances the brand's reputation but also opens up new retail opportunities. The sofi Awards are highly regarded in the $219-billion specialty food industry, with past winners including well-known brands like Ben & Jerry's and Kettle Chips. For Flour & Olive, this accolade could lead to increased visibility and sales, as well as potential partnerships and expansion into new markets.
What's Next?
The announcement of the sofi Award winners will take place at the Winter FancyFaire in January 2026, where Flour & Olive will have the opportunity to showcase its Ginger Olive Oil Cake Mix to a wider audience. This event could serve as a platform for the company to attract new buyers and distributors. Additionally, Flour & Olive plans to expand its retail presence, bringing its globally inspired cake mixes to more consumers. The company is also looking forward to leveraging this recognition to drive further growth and innovation in the coming year.
