What is the story about?
What's Happening?
Taylor Swift has become an unexpected good luck charm for the Brazilian soccer team Corinthians. The connection stems from a superstition that the team performs well around the release dates of Swift's albums. Since 2006, Corinthians has maintained an impressive record in matches played before and after Swift's album releases. This superstition has become a cultural phenomenon among fans, who humorously associate Swift's music with the team's success. Despite recent losses, the belief persists, with fans eagerly anticipating Swift's upcoming album release.
Why It's Important?
This cultural phenomenon underscores the influence of pop culture on sports fandom. The superstition surrounding Swift and Corinthians highlights how fans create narratives that blend entertainment and sports. This unique connection has fostered a sense of community among fans, who celebrate both Swift's music and the team's achievements. The ongoing belief in Swift's 'luck' reflects the broader impact of celebrity culture on global sports and entertainment industries.
What's Next?
Corinthians fans are looking forward to the release of Swift's next album, 'The Life of a Show Girl,' on October 3. The team will play matches around this date, and fans hope for a return to winning form. The continued association between Swift and the team may lead to further cultural exchanges and promotional opportunities, potentially involving Swift in future events or collaborations with the team.
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