What's Happening?
Roger Loo, Executive Director of the Management Consultancy Division at BDO Consultants Pte Ltd, emphasizes the importance of value, storytelling, and community in brand experiences. With over 20 years of experience, Loo discusses how brands must adapt to changing consumer expectations and competitive markets by delivering personalized and emotionally resonant experiences. He highlights the need for brands to be agile, transparent, and purpose-driven, focusing on long-term relationships rather than transactional interactions. Loo's insights are particularly relevant as he serves as a judge at the Asian Experience Awards 2025.
Why It's Important?
Loo's insights reflect the evolving landscape of brand experiences, where consumer expectations are increasingly shaped by digital and social media influences. Companies that successfully navigate these changes can build stronger loyalty and resilience in challenging markets. By focusing on storytelling and community, brands can create meaningful connections with consumers, driving engagement and growth. Loo's emphasis on authenticity and innovation provides a roadmap for companies seeking to enhance their brand strategies and deliver high-impact experiences across diverse cultural regions.
