What's Happening?
Daisy Knatchbull, founder of the first female-led shopfront on Savile Row, recently engaged in a conversation with Vogue's Laura Ingham during a Vogue100 event. The discussion took place over breakfast, marking the end of London Fashion Week. Knatchbull's shop, known for its contemporary vision, challenges the traditional male-dominated tailoring industry. Her team, consisting of forty women and one man, focuses on maintaining quality, craftsmanship, and exceptional service. The event highlighted Knatchbull's inspiration drawn from the women she works with, and her admiration for Lauren Hutton, whose spirit she believes embodies the feminine yet precise tailoring her brand creates.
Why It's Important?
The presence of Daisy Knatchbull on Savile Row signifies a significant shift in the traditionally male-dominated tailoring industry. By establishing a female-led shopfront, Knatchbull is not only challenging gender norms but also redefining what tailoring can mean for women. This development is crucial for the fashion industry as it promotes inclusivity and diversity, encouraging more women to enter and innovate within this space. The impact of such a shift could lead to broader acceptance and integration of women in other traditionally male-dominated fields, fostering a more equitable industry landscape.
