What's Happening?
Hill House Home has introduced its Equestrian capsule collection, featuring six new styles available on its official website. The collection includes 12 styles, with popular items like the Cosima Nap dress and Ellie Nap dress making a return. The campaign, shot by Emma Craft at Bunny Williams' home in Connecticut, showcases equestrian-inspired prints and designs. Nell Diamond, founder and CEO of Hill House Home, highlighted the popularity of equestrian prints, noting that the 'Equestrian Toile' print sold out quickly in 2023. The collection emphasizes autumnal motifs with muted warm tones and collegiate, feminine vibes. New styles include the Mira dress, Julia dress, Paulina top, and Klaire sweater, along with two new jackets, the Rowan and Dax, designed with an elevated equestrian style.
Why It's Important?
The launch of Hill House Home's Equestrian capsule collection reflects the brand's continued success in the fashion industry, particularly with its Nap dress line. The equestrian theme has become a staple in their fall collections, resonating with customers who appreciate the rich prints and textures. This collection not only caters to existing fans but also attracts new customers with its expanded offerings, including jackets that have already shown strong sales potential. The strategic timing of the release aligns with the fall season, potentially boosting sales and brand visibility during a peak shopping period. The collection's pricing strategy, ranging from $150 to $278 for adult styles, positions it as a premium yet accessible option for fashion-conscious consumers.
What's Next?
Following the release of the Equestrian capsule collection, Hill House Home plans to debut its fall 2025 collection on September 9. This upcoming launch is expected to further expand the brand's offerings and maintain customer engagement. The success of the current collection, particularly the jackets, suggests that Hill House Home may continue to explore and innovate within the equestrian theme, potentially introducing new styles and designs in future collections. The brand's ability to quickly sell out items indicates strong demand, which could lead to increased production and marketing efforts to capitalize on this trend.
