What is the story about?
What's Happening?
The Thompson Okanagan Tourism Association (TOTA) is organizing its 2025 Annual General Meeting and Summit on October 22 and 23 at the KF Centre for Excellence in Kelowna. The event, held in partnership with Tourism Kelowna, is themed 'New Routes, Bold Futures: Navigating Tourism’s Transformation.' The summit aims to foster community engagement and explore regional opportunities, preparing tourism professionals and businesses for future challenges. Ellen Walker-Matthews, CEO of TOTA, emphasized the importance of collaboration and confidence in shaping the future of tourism. Lisanne Ballantyne, President and CEO of Tourism Kelowna, expressed excitement about partnering with TOTA to bring the tourism community together.
Why It's Important?
The summit is crucial for the tourism industry in the Thompson Okanagan region, as it provides a platform for stakeholders to share insights and explore innovative ideas. By focusing on community engagement and regional opportunities, the event aims to strengthen the tourism sector's resilience and adaptability. This is particularly important as the industry faces challenges such as changing consumer preferences and environmental concerns. The collaboration between TOTA and Tourism Kelowna highlights the significance of partnerships in driving sustainable tourism development.
What's Next?
The summit will feature discussions and workshops aimed at building relationships and elevating visitor experiences. Industry professionals will have the opportunity to collaborate and develop strategies to support businesses and regenerate communities. The event is expected to set the stage for future initiatives that will shape the tourism landscape in the Thompson Okanagan region.
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