What's Happening?
Shark Beauty, a division of the US appliance company SharkNinja, has introduced a new at-home beauty device called the Facialpro Glow. This device, which resembles a handheld camcorder, offers treatments typically found in medspas, such as 'contrast therapy' heating and cooling. Its primary function is a two-step process that uses a suction nozzle to cleanse and exfoliate the skin before infusing it with a topical serum. The Facialpro Glow is set to launch in the UK on October 1, with plans to expand to the US market through retailers like Sephora, Ulta Beauty, Best Buy, and Amazon. This launch follows SharkNinja's previous entries into the beauty market, including the FlexStyle multi-use styling device and the Cryoglow mask.
Why It's Important?
The introduction of the Facialpro Glow signifies SharkNinja's strategic expansion into the beauty technology sector, a move that could disrupt traditional medspa services by offering similar treatments at home. This development is part of a broader trend where consumers seek convenient, at-home solutions for beauty treatments, driven by the desire for privacy and cost-effectiveness. The success of such devices could impact the medspa industry, which generated $20 billion in revenue in 2024 and is projected to exceed $40 billion by 2030. SharkNinja's entry into this market could also intensify competition with established beauty tech companies like Dyson, which has previously ventured into similar product categories.
What's Next?
SharkNinja plans to market the Facialpro Glow through various channels, including pop-up events and collaborations with influencers. The company aims to educate consumers on the proper use of the device to ensure its effectiveness. As the beauty tech market continues to grow, SharkNinja's success with the Facialpro Glow could lead to further innovations and expansions in their product line, potentially setting new standards for at-home beauty treatments.
