What is the story about?
What's Happening?
At the 2025 iJOY Conference held in Shanghai, iQIYI announced a lineup of over 400 new titles for the remainder of 2025 and 2026. This announcement highlights the company's strategy to integrate popular intellectual property (IP) across both long- and short-form content, as well as AI-powered content. Founder and CEO Yu Gong emphasized the transformative impact of AI on the entertainment industry, stating that iQIYI's mission is to deliver emotional value to users both online and offline. The company plans to continue investing in long-form dramas while accelerating the growth of vertical micro-dramas, which have become a key driver for audience growth. Additionally, iQIYI is expanding its IP into offline immersive experiences, with plans for a new iQIYI Land in Beijing's Wangfujing district.
Why It's Important?
The unveiling of over 400 new titles by iQIYI signifies a major shift in the entertainment industry, driven by AI technology. This move positions iQIYI at the forefront of content creation, potentially influencing how stories are crafted and consumed in the digital age. The integration of AI into operations and production could lead to more personalized and engaging content, enhancing viewer experiences and expanding audience reach. The company's strategy to blend long- and short-form content with AI could set new standards for content delivery, impacting competitors and reshaping industry practices. Furthermore, the expansion into offline immersive experiences could strengthen brand loyalty and create new revenue streams.
What's Next?
iQIYI plans to continue its investment in long-form dramas and micro-dramas, while expanding its IP ecosystem into films, animations, kids' programming, and documentaries. The company will also broadcast premier sports events, including the 2026 FIFA World Cup, supported by original programming. The launch of the 'Peter Pau × iQIYI AI Theater' invites global creators to develop AI-driven films, with selected projects slated to premiere in early 2026. As AI continues to transform iQIYI's marketing strategies, the company aims to foster deeper engagement and brand loyalty through data-driven campaigns.
Beyond the Headlines
The integration of AI into content creation and marketing strategies by iQIYI could have broader implications for the entertainment industry. As AI technology advances, ethical considerations regarding data privacy and content manipulation may arise. The company's focus on emotional value and diverse narratives could challenge traditional stereotypes and promote inclusivity in media. Additionally, the expansion into offline immersive experiences may influence cultural consumption patterns, offering audiences new ways to engage with content beyond digital platforms.
AI Generated Content
Do you find this article useful?
