What's Happening?
The 'tired makeup' trend, characterized by reddened under eyes and smudged black eyeliner reminiscent of the 90s grunge era, is gaining popularity among celebrities and influencers. Figures like Jenna Ortega, Billie Eilish, and Lily-Rose Depp are leading the charge, showcasing this aesthetic on social media platforms like TikTok. The trend has also been spotted at New York Fashion Week Fall/Winter 2025, where models displayed 'weary chic' looks. The style is critiqued by some for glamorizing the appearance of chronic illness, drawing historical parallels to beauty standards influenced by tuberculosis in the 19th century. Makeup artist Hannah Jaclyn describes the trend as embracing imperfection and creating a moody aesthetic.
Why It's Important?
The 'tired makeup' trend reflects a broader shift in beauty standards, where imperfection and a more natural, undone look are celebrated. This trend challenges traditional notions of beauty that prioritize flawless appearances, potentially influencing consumer preferences and the cosmetic industry. As celebrities and influencers adopt this style, it may drive demand for products that help achieve the 'tired' look, impacting marketing strategies and product development in the beauty sector. Additionally, the trend's critique highlights ongoing discussions about the portrayal of health and illness in fashion and media, prompting ethical considerations in beauty representation.
What's Next?
As the 'tired makeup' trend continues to gain traction, it is likely to influence upcoming fashion shows and beauty campaigns. Brands may respond by launching new products tailored to achieve this aesthetic, such as smudged eyeliners and products that enhance natural skin textures. The trend may also spark further debate on social media regarding the implications of glamorizing illness-related appearances, potentially leading to more conscious beauty practices. Influencers and makeup artists might explore variations of the trend, incorporating elements from other styles to keep the look fresh and appealing.
Beyond the Headlines
The 'tired makeup' trend could signify a cultural shift towards authenticity and self-expression in beauty, moving away from heavily curated and polished looks. This change may encourage individuals to embrace their natural features and imperfections, fostering a more inclusive beauty culture. The historical context of tuberculosis influencing beauty standards underscores the complex relationship between health and aesthetics, prompting reflection on how societal perceptions of beauty evolve over time.
