Denim Brand Still Here Expands with Third Store in Williamsburg

What's Happening?

Still Here, a denim brand founded by Sonia and Maurice Mosseri, is set to open its third store in Williamsburg, Brooklyn. The new location at 170 Wythe Avenue has been a target for the Mosseris for over two years, and they seized the opportunity when it became available. The store's design is a collaboration with the New York-based Husband Wife design firm, marking the first time Still Here has partnered with a design firm. The store's aesthetic draws inspiration from 1920s dressmaking salons, blending sophistication with the neighborhood's raw energy. The Williamsburg store will open to the public on September 5, adding to the brand's existing locations in NoLIta and Madison Avenue.

Why It's Important?

The opening of Still Here's third store signifies the brand's growth and increasing presence in New York's competitive retail market. By expanding into Williamsburg, a neighborhood known for its vibrant culture and fashion-forward residents, Still Here is positioning itself to attract a diverse clientele. The collaboration with Husband Wife design firm highlights the brand's commitment to creating unique retail experiences that reflect its identity. This expansion could enhance the brand's visibility and influence in the fashion industry, potentially leading to increased sales and brand recognition.

What's Next?

With the opening of the Williamsburg store, Still Here is likely to focus on strengthening its brand presence and customer engagement in Brooklyn. The store's design and location may attract new customers and foster community connections. The brand may also explore further expansion opportunities in other fashion-centric neighborhoods, leveraging its growing reputation and unique design approach.