What's Happening?
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the extension and expansion of its partnership with Amadeus, a leading travel technology provider. This collaboration, unveiled
at the World Travel Market in London, aims to increase visitor numbers to Abu Dhabi by over 60% through Amadeus' platforms. The initiative will utilize AI-powered programmatic campaigns to attract travelers and expand Abu Dhabi's global appeal. The partnership is part of Abu Dhabi's Tourism Strategy 2030, which seeks to enhance the emirate's status as a premier global destination.
Why It's Important?
The extended partnership between DCT Abu Dhabi and Amadeus is crucial for the emirate's tourism sector, as it aims to significantly boost visitor numbers and enhance global awareness of Abu Dhabi's offerings. By leveraging advanced technology and market intelligence, the collaboration seeks to create personalized travel experiences that resonate with global travelers. This initiative not only supports the local economy by benefiting key stakeholders like hoteliers and travel agents but also aligns with Abu Dhabi's broader goals of sustainable growth and economic diversification.
What's Next?
The renewed partnership will focus on reaching diverse consumer segments and promoting Abu Dhabi's cultural heritage, family-friendly attractions, and coastal landscapes. As part of the Tourism Strategy 2030, the collaboration will continue to set new standards for tourism excellence and ensure that every visitor experience is meaningful and inspiring. The ongoing campaigns are expected to solidify Abu Dhabi's position as a leading international destination and contribute to the emirate's long-term economic and cultural goals.
