What's Happening?
Lisa Holme has been named the new head of content at Roku, following her departure from Warner Bros. Discovery. Holme, who previously held executive roles at Hulu and Warner Bros. Discovery, will lead Roku's content team, overseeing original programming, content acquisitions, partnerships, sports, branded content, and This Old House content and studios. Her appointment comes after David Eilenberg's return to ITV America. Holme brings extensive experience in streaming content strategy, having been involved in the launch of Discovery+ and overseeing global content strategy for WBD Streaming.
Why It's Important?
Holme's appointment is significant for Roku as it continues to expand its content offerings and strengthen its position in the competitive streaming market. Her expertise in content acquisition and strategy is expected to enhance Roku's ability to deliver diverse and engaging content to its audience. Holme's leadership will be crucial in navigating the evolving streaming landscape and leveraging data-driven insights to connect audiences with content they love. Her role will also involve exploring new ways to push creative boundaries and innovate within the platform.
