What is the story about?
What's Happening?
The NFL continues to experience a surge in viewership, highlighted by the Pittsburgh Steelers' victory over the Minnesota Vikings in Dublin, which attracted 7.9 million viewers. This game is now the second most-watched international game on the NFL Network. Additionally, the Sunday Night Football game between the Green Bay Packers and Dallas Cowboys drew an average of 26.9 million viewers, making it one of the most-watched games of the season. The NFL's international series will continue with upcoming games in London, further expanding the league's global reach.
Why It's Important?
The increase in NFL viewership underscores the league's growing popularity both domestically and internationally. The successful debut of the Dublin game highlights the potential for expanding the NFL's fan base in Europe, which could lead to increased revenue from international markets. The high ratings for Sunday Night Football also reflect the strong interest in marquee matchups, which are crucial for the league's broadcasting partners and advertisers. This trend of rising viewership is beneficial for the NFL's business model, as it enhances the league's bargaining power in future media rights negotiations.
What's Next?
The NFL's international series will continue with three games in London, starting with the Vikings facing the Cleveland Browns. These games will be pivotal in assessing the league's strategy for international expansion. The NFL will likely monitor viewership and fan engagement closely to determine the viability of future games in new markets. Additionally, the announcement of Bad Bunny as the Super Bowl halftime act suggests the NFL's ongoing efforts to attract diverse audiences and maintain cultural relevance.
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