What's Happening?
Basketball legend Michael Jordan, at 62, is returning to television as NBC Sports' newest special contributor for the 2025-26 NBA season. Jordan will appear in select pre-recorded segments and feature stories, offering commentary and insight throughout
the season. This marks NBC's return to NBA broadcasting after more than two decades, with Jordan's involvement expected to bridge generations of basketball fans and revive nostalgia associated with the classic NBA on NBC era.
Why It's Important?
Jordan's return to NBC is significant as it enhances the network's credibility and market appeal, potentially boosting ratings and brand engagement. His involvement provides a modern media platform to expand his influence beyond basketball and business, appealing to both older viewers and new generations of fans. This collaboration reflects the evolving role of retired athletes in media and entrepreneurship, demonstrating how icons like Jordan can remain influential long after their playing careers end.
