What's Happening?
Microsoft has announced a price increase for its Xbox Game Pass Ultimate subscription, raising the cost from $20 to $30 per month. This change coincides with the introduction of new perks, including access to Fortnite Crew and Ubisoft+ Classics. Ubisoft+ Classics offers a selection of Ubisoft games, such as Assassin's Creed IV: Black Flag and Tom Clancy's Rainbow Six Siege Extraction, available across console, PC, and cloud. Fortnite Crew, launching on November 18, provides subscribers with in-game bonuses, including various passes and 1,000 V-Bucks monthly. Additionally, the prices of Xbox Series consoles are set to rise in October.
Why It's Important?
The price hike for Xbox Game Pass Ultimate reflects Microsoft's strategy to enhance the value of its subscription service by bundling additional content and perks. This move could attract more subscribers seeking comprehensive gaming experiences, despite the higher cost. The inclusion of Ubisoft+ Classics and Fortnite Crew highlights Microsoft's efforts to diversify its offerings and strengthen its position in the competitive gaming subscription market. However, the increased prices for Xbox consoles and subscriptions may impact consumer purchasing decisions, especially amid economic uncertainties.
What's Next?
As the new pricing and perks take effect, Microsoft will likely monitor subscriber feedback and engagement to assess the impact of these changes. The gaming community's response will be crucial in determining the success of Microsoft's strategy. Additionally, competitors in the gaming subscription space may adjust their offerings in response to Microsoft's moves, potentially leading to further innovations and shifts in the market.
