What is the story about?
What's Happening?
Chanel continues to prioritize print media as a key component of its marketing strategy, despite the rise of digital platforms. The luxury brand, known for its sophistication and elegance, leverages print media to maintain its prestige and exclusivity. According to a media intelligence report, Chanel's print coverage accounted for 58% of its beauty media presence in the first half of 2025, the highest among top beauty brands. This approach aligns with Chanel's brand DNA, focusing on curated imagery and lifestyle positioning rather than extensive storytelling.
Why It's Important?
Chanel's reliance on print media underscores the enduring value of traditional marketing channels in maintaining brand prestige. In an era dominated by digital content, print media offers a unique opportunity for brands to create lasting impressions and convey exclusivity. Chanel's strategy highlights the importance of aligning marketing efforts with brand identity, ensuring consistency and authenticity. This approach may inspire other luxury brands to reconsider the role of print media in their marketing mix, balancing digital innovation with traditional methods.
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