What's Happening?
Abercrombie & Kent concluded its travelling roadshow with a final event in Sydney, held at Watersedge at Campbell's Stores. The event featured Japanese Taiko drummers and presentations by key representatives
from global markets. Speakers included Gerald Hatherly, Vasula Wimalaweera, and Ahmed Adel, who discussed destinations in Northeast Asia, Sri Lanka, and Egypt, respectively. The event aimed to bring destinations to life and emphasize A&K's local expertise and global reach. The roadshow included previous events on the Gold Coast and Canberra, showcasing A&K's offerings and engaging travel advisors.
Why It's Important?
The roadshow highlights Abercrombie & Kent's strategy to engage with travel advisors and promote its destinations through direct interaction and expert insights. By showcasing its global reach and local expertise, A&K strengthens its position in the competitive travel industry. The focus on emerging destinations like Sri Lanka and popular ones like Egypt reflects the company's adaptability to market trends and consumer interests. This approach can enhance A&K's brand visibility and attract more travelers seeking unique and informed travel experiences.
