What is the story about?
What's Happening?
The Guardian has announced plans to expand its soccer coverage in the US ahead of the 2026 men's World Cup. This expansion includes new hires and ambitious plans to enhance reporting on US national teams, domestic leagues, and global soccer. The Guardian aims to deliver innovative World Cup coverage, including daily editions of Football Weekly from the US, live shows, and enhanced video offerings. This move is part of a broader strategy to attract new audiences and revenue opportunities in the US market.
Why It's Important?
The Guardian's expansion of soccer coverage in the US is significant as it aligns with the growing popularity of soccer in the country. With the 2026 World Cup set to be hosted in North America, this expansion positions The Guardian to capitalize on increased interest and engagement from US audiences. Enhanced coverage can attract advertisers and boost revenue, while also providing comprehensive insights into the sport's development in the US. This move reflects the shifting center of gravity in global soccer towards North America, offering opportunities for media outlets to expand their influence.
What's Next?
The Guardian's expansion will involve recruiting new staff, including soccer correspondents and a global sports business correspondent. The focus will be on delivering high-quality content that resonates with US audiences, while also maintaining the Guardian's distinctive style. As the 2026 World Cup approaches, The Guardian will continue to innovate and adapt its coverage to meet the demands of a growing soccer fan base in the US. This expansion is expected to be enduring, extending beyond the World Cup to future events like the 2027 Women's World Cup and the 2028 Olympics.
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