What is the story about?
What's Happening?
A new report by Mintoiro, commissioned by 3D GenAI studio Omi, has identified the top colour and packaging trends set to dominate the beauty industry in 2026. The report highlights soft pink, matcha mochi green, Malibu blue, and inter forest green as the leading colours. Soft pink is described as embodying comfort, tenderness, and optimism, making it appealing across both luxury and mass-market brands. The report draws on data from over 20,000 beauty brands, indicating a shift towards more nurturing and modern aesthetics in beauty products. These trends reflect a broader movement towards personalization and emotional connection in product design.
Why It's Important?
The identified trends in colour and packaging are significant as they reflect changing consumer preferences and the evolving landscape of the beauty industry. The emphasis on soft, comforting colours suggests a desire for products that offer emotional well-being and a sense of security. This shift could influence how brands approach product development and marketing, as they seek to create deeper connections with consumers. The focus on personalization and emotional resonance may lead to more innovative and diverse product offerings, catering to a wider range of consumer needs and preferences. As brands adapt to these trends, the beauty industry could see increased competition and creativity in product design.
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