What's Happening?
Whitney Wolfe Herd, the founder of Bumble, has expressed dissatisfaction with the Hulu biopic 'Swiped,' which portrays her life and career. Despite not being involved in the project, Herd was informed about the film after its development had already begun. The movie, starring Lily James, depicts Herd's journey in the tech industry, highlighting her achievements in founding Bumble and becoming the youngest female self-made billionaire. Herd has voiced her discomfort with the film, stating that she finds it strange and unsettling, although she acknowledges the talent of Lily James. The film is directed by Rachel Lee Goldenberg and aims to capture the emotional truth of Herd's story, rather than being a direct biography.
Why It's Important?
The release of 'Swiped' brings attention to the challenges faced by public figures in controlling their narratives, especially when it comes to unauthorized biographical portrayals. For Whitney Wolfe Herd, the film represents a significant moment in her career, as it highlights her impact on the tech industry and her role in breaking gender barriers. The biopic could influence public perception of Herd and Bumble, potentially affecting the company's brand and Herd's personal image. Additionally, the film underscores the growing trend of media companies capitalizing on the stories of influential tech entrepreneurs, which may lead to more biopics in the future.
What's Next?
As 'Swiped' is now streaming on Hulu, it remains to be seen how audiences will react to the portrayal of Whitney Wolfe Herd's life and career. Herd's response to the film may prompt discussions about the ethics of biographical storytelling and the rights of public figures. The film's reception could also impact future projects that aim to depict the lives of tech industry leaders. Herd's continued success with Bumble and her influence in the tech world may lead to further media interest in her story, potentially resulting in more projects that explore her achievements.
