What's Happening?
The history of e-commerce dates back over 40 years, with early innovations like Electronic Data Interchange (EDI) paving the way for modern online shopping. The industry saw significant advancements in the 1990s with the launch of Amazon and eBay, transforming
retail into a global marketplace. E-commerce platforms have evolved to offer secure transactions, personalized experiences, and efficient logistics, driven by technological advancements and changing consumer behaviors.
Why It's Important?
E-commerce's evolution reflects the impact of technology on retail, offering convenience and accessibility that traditional models cannot match. The industry's growth challenges businesses to innovate and adapt to meet consumer expectations. As e-commerce platforms expand, they influence global retail strategies, driving competition and shaping market dynamics. The integration of AI and mobile technology enhances personalization, increasing customer engagement and sales. E-commerce's role in modern retail underscores the need for strategic planning and adaptation in a digital economy.
